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Local Platinum

$2,700 / month

This is our most aggressive local package for businesses with tight local competition that targets 30 keywords and 15 additional citations that are created monthly.

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Description

Recommended Campaign Length: 6 Months

Keywords Targeted: Up to 30 Keywords

Keyword Group: Maximum of 6

Monthly Search Volume (1,000 per group): Up to 6,000 (total for all keywords)

KEY FEATURES:

  • Customizable dashboard to track your campaign rankings. Includes the ability to set up your own branded dashboard for the client to access and view keyword rankings, website traffic reporting, Google SERPs report, and other data.
  • Extensive pre-campaign site audit and keyword research, grouping, and mapping.
  • Extensive on-page optimization, which includes Google tools integration and testing, web copywriting (up to 10 pages), and the optimization of up to 30 units of each of tags, headers, meta data, and URLs, among others.
  • Rich snippet recommendations including breadcrumbs.
  • Local Schema implementation including Local Business Schemas (Phone, Address, Postal Code, Telephone, Maps, Opening Hours), SameAs, Geo + HasMap, and Logo, among others.
  • Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
  • Reports: Site Assessment Report, On-Page Report, Local Optimization Report, and Monthly Executive Summary Report.

MONTH 1: CAMPAIGN SETUP AND OPTIMIZATION

Account Research and Prep

  • Website Audit
  • Web Page Optimization (30 pages)
  • Keyword Research
  • Keyword Grouping
  • Keyword Mapping

Local Business Setup

  • Google My Business Creation
  • Yelp Listing Creation
  • Bing Local Creation
  • Yellow Pages Creation
  • 30 Additional Business Listings

On-Page Optimization 

  • SEO Road Map
  • Blog Creation
  • Web Page Copywriting (10 pages, 350 words per page)
  • Title Tag Optimization (30 titles)
  • Meta Description Optimization (30 meta description)
  • Meta Keyword Optimization (30 meta keywords)
  • Domain Redirect Optimization
  • .xml Sitemap Optimization
  • Robots.txt Check
  • URL Rewrites (30 URL rewrites)
  • Broken Link Report

Rich Snippet Recommendations

  • Breadcrumbs

Local Schema Implementation

  • Local Business Information Schema (Phone, Address, Business Name, Opening Hours)
  • Map Schema
  • Product Information Schemas
  • Images and Logo schemas

Initial Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (2 articles)
  • Press Release Creation and Submission

MONTH 2: GOOGLE TOOLS INTEGRATION

On-Page Optimization (Google Tools Integration and Testing)

  • Google Analytics (GA) Account Creation
  • Google Search Console (GSC) Account Creation
  • Google Tag Manager (GTM) Website Installation (after GA and GSC integration to GTM)
  • Google Analytics Firing Test (up to 10 pages)
  • Sitewide Tags Definition and Testing (1-2 sitewide tags and testing)
  • Page Tags Definition and Testing (6 page tags per 2 events)

Other On-Page Optimization Strategies

  • Schema Element Installation, including website, phone, sameAs, and KML Markups (up to 10 pages)
  • Data Highlighter Application (homepage, product page, and 1 other page type such as articles, book reviews, events, local businesses, movies, restaurants, software applications, and TV episodes)
  • Google Analytics Filtering (including referral filters and IP filters)
  • 301 Page Redirection (up to 25 pages)
  • 404 Error Correction (up to 25 errors)
  • Internal Linking (30 links per 10 pages)
  • Site Speed Optimization (for WordPress sites only)
  • Google Tools Integration Report

Off-Page SEO

  • Magazine/News Placement (2 articles)
  • Blog Post Outreach (2 articles)
  • Press Release Creation and Submission

Monthly (Starting Month 3): Off-Page SEO and Rank Building

We provide guaranteed blog outreach and magazine placement through our partner magazine sites and blog networks. Each article placement and outreach is ensured to be contextually related to the client’s site to provide the most ranking boost.

For local, we also create rich-media citations for the local businesses. These citations are carefully selected based on their niche relevancy, regional relevance, trust ratings, domain authority, and other factors such as type of the listing and what sites use their data.

  • Blog Post Outreach (4 articles)
  • Magazine/News Placement (6 articles)
  • On-Site Blog Post Content (2 articles)
  • 15 Additional Local Citations
  • PDF creation and submission
  • Press Release Creation and Submission
  • Video Creation and Submission (1 video, submitted to 3 sites)

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