It Isn't An Expense

SEO Services as an Investment for
Small Businesses

It Isn't An Expense

SEO Services as an Investment for
Small Businesses

by scottdooley8

Build A Digital Business is a premier provider of SEO services for small businesses in New England. We help our clients harness the power of SEO, use it to expand their reach online, and take their business to a whole new level.

How Does SEO Help Small Businesses?

If you are a small business in town competing with bigger brands that have more resources for advertising, SEO or search engine optimization can be the best weapon at your disposal. SEO, in a way, levels the playing field between the small and big players in an industry. Here’s how:

  • Build Brand Awareness

When your website appears on the top spot of the first page of Google for searches related to your business, it shows that your brand is authoritative. Your potential clients will more likely trust your company than other brands (even the big ones) that don’t have a strong web presence.

  • Gain Better Conversion Rates

SEO-optimized websites load faster; thus, they are easy to read and will properly display website information in almost all types of devices, including mobile phones and tablets. If your website is easy to read and navigate, visitors will likely stay and know more about your business. This, of course, gives you a higher chance of converting website visitors into paying customers.

  • Compete with Less Resources

With the services of an SEO company, your small business can appear on the first page of Google, along with your bigger competitions, for search terms relevant to your industry. In a way, you get to advertise side by side with more established brands in your field — which is difficult to achieve in traditional advertising. After all, to place a 30-second ad on TV for a month, you have to spend hundreds of thousands of dollars, which can be too much for a startup like yours.

SEO isn’t an expense — it is an investment, especially for small businesses. Read below to know more.

Our holistic and data-driven approach will enable you to achieve leadership in your core business, leverage core strength and operate at superior levels of performance to drive industry-leading results.

 ORGANIC SEO

The Organic SEO Package provides an on-page and off-page optimization (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities). Ideal for businesses who primarily do business online, compete nationally, or do not have actual physical locations. Support your client in expanding their online reach and capturing a bigger audience.

LOCAL SEO

The Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations and want to build their presence locally. Help your client attain natural local ranking, and drive foot traffic to their stores.

COMPETITIVE SEO

Competitive SEO is geared for aggressive SEO campaigns as it utilizes extensive on-page optimization and diverse off-page link building activities. Competitive packages include a highly diverse month-on-month off-page submissions and outreach including video creation, PDF submissions, etc.

man holding a plant
thumbtack
competitive commercial package

Key Benefits of the Service

Customer-centric businesses build a virtuous cycle we call the customer wheel. We help companies at every stage of growth, developing custom solutions and collaborating with all levels of your business.

  • We help you understand customer behaviors
  • We help break down barriers to innovation
  • We help resolve the pricing paradox
  • We help align brand strategy with key objectives
  • We help companies nurture loyal customers who are more profitable

We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.

We help clients define the target customer or sweet spot — the area of distinct advantage over competitors—to inform business decisions and investment allocation.

We ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.

We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.

Signe Bergman
PERFORMANCE SPECIALIST

I’ll help you start the right way with a customized plan to get your business moving forward.

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